My New Hobby

…TYPE ASSIGNMENTS!  This is what I designed for a typography assignment that was due in the first few weeks of the semester:

Screen Shot 2013-05-06 at 9.42.44 PM

 

….pretty bad.  Not a very good sense of alignment, or use of type faces.  I liked the little decoration-y things at the top and bottom, and I still do, but in this design they just look like they’re floating and random so it doesn’t work.  It also reminds me of weddings or something and that’s not the point of the quote.  SO I re-designed this assignment for FUN, and I came up with something much, much better.  What I know for certain is that I  learned a lot since the first week of the semester and made an obvious improvement.  And I had fun while re-designing it so I decided I could make a hobby out of it.  Maybe start my own little mini-business on Etsy, who knows 😉  Anyway, here is the final product:

Screen Shot 2013-05-06 at 9.43.14 PM

 

It’s a little blurry because I had to take a screen shot of it, but I’m 100% positive it’s the stronger of the two.  So go get inspired by your favorite quotes and make fun type assignments out of them…it’s FUN!  And a great GIFT IDEA!!

Today’s dose of designspiration: Karim Rashid’s “Karimanifesto”

No matter what your passion is, we all have those specific individuals in the industry that we look to for inspiration.  If you’re reading this blog, then you probably have a number of designers or individuals in related fields that you stalk on the boardwalk during every second of free time – searching and yearning for every bit of design inspiration, known by me as ‘designspiration’ (okay I confess, it’s a term I copy cat-ed from the popular designspiration.net) as you can.  That being said, this post is all about one designer I’m inspired by: Karim Rashid.

If you’re unfamiliar with Karim, here’s a very quick bio taken directly from his website (karimrashid.com):

“Karim Rashid is one of the most prolific designers of his generation. Over 3000 designs in production, over 300 awards and working in over 40 countries attest to Karim’s legend of design.  In his spare time Karim’s pluralism flirts with art, fashion, and music and is determined to creatively touch every aspect of our physical and virtual landscape.”

What I am sharing with you as today’s dose of designspiration is Karim’s fifty-point guide to life and design titled, the “Karimanifesto.”  So without further ado … the Karimanifesto!  Get inspired people 🙂

The KARIMANIFESTO

1. Don’t specialize

2. Keep your desk neat, clean, and empty. This means you are staying on top of everything.

3. Treat employees and clients the way you would like to be treated by them

4. Return every e-mail, phone call, and fax the same day it arrives regardless of where you are in the world

5. Before giving birth to anything physical, ask yourself if you have created an original idea, an original concept, or if there is any real value in what you disseminate

6. Know everything about the history of your profession and then forget it all when you design something new

7. Never say ‘I could have done that’ because you didn’t.

8. To be is to build

9. Unveil an actuality – create a surprise, a phenomenological event

10. Good Karma

11. Observe everything, everyone, AND EVERY MOMENT

12. Work is fun, beautiful and rewarding

13. Don’t work with someone if you sense different views, or because you believe there is potential because there probably isn’t

14. There is not potential in everything or every project

15. Don’t work on your weaknesses, work on your strengths

16. If you do not like your job, quit!

17. Laziness is the anti-Christ

18. If you are not talented, do something else

19. Reduce the carbs – take the fillers out of your life

20. Carry one credit card and no coins

21. Own 30 pairs of same color socks and 30 pairs of the same colored underwear so that socks always match, and do your laundry every month 

22. For everything you buy, you must give away the same thing– so you always stay at equilibrium and never accumulate more than you need

23. Don’t consume or overeat because you are depressed

24. Consume experiences, not things

25. Do 6 things at once (multi-task), then you will never be bored

26. Don’t use words like taste, class, boredom, style, ugly, or mass

27. Pleasure is more psychological than physical

28. Minimalism is boring – sensual minimalism is friendly

29. More is more

30. Form follows subject / object follows subject

31. Don’t dream it, be it

32. Celebrate technology

33. Normal is not good

34. Never be satisfied with your work

35. Perseverance, consistency, and rigor form success

36. Being famous should not be a priority – work should be

37. Pay your dues – learn from others

38. There are 3 types of beings – those who create culture, those who buy culture, and those who don’t give a shit about culture. Move between the first two.

39. Work is life

40. Think extensively, not intensively

41. Think Relaxed, not rigid

42. Omni Vincent Amor, Omni Vincent Amok (*translation: Love conquers all, love conquers all things)

43. Experience is the most important part of living, and the exchange of ideas, and human contact is all life really is. Space and objects can encourage increased experiences or distract from our experiences.

44. Be the change you want to see in the world (Gandhi)

45. Edit your life

46. Addition by subtraction

47. Think before you endorse

48. There is no more brand allegiance – brandump

49. The past is pointless

50. Here and now is all we’ve got

Which points resonate the most with you?  I’ve bolded a few of my favorites, feel free to share yours! 🙂

 

5 quotes on the importance of design

tumblr_lh1yblOEiR1qdm5rso1_500
So I am currently reading an amazing book you may or may not have already heard of called “A Whole New Mind” by Daniel H. Pink.  I’ve been mesmerized since I opened it and I would strongly suggest you go pick yourself up a copy ASAP.  But anyway, I’m anticipating a ton of related blog posts in the forecast so definitely stay tuned.  For now I’ve come up with a list of 5 quotes that I pulled from the Design section of the book to share:
#1 – “Design, stripped to its essence, can be defined as the human nature to shape and make our environment in ways without precedent in nature, to serve our needs and give meaning to our lives.” -John Heskett
#2 – “Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.” –Paola Antonelli
#3 – “It is not true that what is useful is beautiful.  It is what is beautiful that is useful.  Beauty can improve people’s way of life and thinking.” -Anna Castelli Ferrieri
#4 – “Design is the only thing that differentiates one product from another in the marketplace.” –Norio Ohga
#5 – “Design correctly harnessed can enhance life, create jobs, and make people happy – not such a bad thing.” -Paul Smith

All good points about design and why it has become increasingly important in today’s world.

15 best Super Bowl XLVII storytelling commercials

There was an obvious theme in the recent Super Bowl commercials and if you read my last post I’m sure you probably picked up on it: STORYTELLING.  As promised, I compiled a list of 15 additional examples of storytelling in commercial advertisements that you can use as inspiration as well as a resource to help you brainstorm for your own ideas.  They are in no particular order, and the type of storytelling incorporated into each commercial varies among them all.

After watching each video, I would suggest scribbling down a few notes about what you observed that worked or didn’t work regarding the story telling technique(s) being used!

1. Audi – “Prom”

2. Samsung Mobile USA – “The Next Big Thing”

3. Kia Sorento – “Space Babies”

4. Taco Bell – “Viva Young” (one of my favorites!)

5. Subway – “A Story 15 Years in the Making”

6. Hyundai – “Don’t Tell”

7. Milk Mustache Campaign Super Bowl XLVII

8. M&M’s – “Love Ballad”

9. Axe Apollo – “Lifeguard”

10. Doritos – “Goat 4 Sale”

11. Doritos – “Fashionista Daddy”

12. Bud Light – “Lucky Chair”

13. Coca Cola – “Chase Ad” (notice that this commercial plays on interactive storytelling)

14. Jeep – “Whole Again”

And of course I saved the BEST for last, hands down, Ram Trucks wins the best storytelling advertisement of the century award…

15. Ram Trucks – “Farmer”

a little friday inspiration…

4055107548_GXN3XT58_g

When it comes to design, or anything in life for that matter; making mistakes is just part of the learning process.  Don’t ever let them defeat you!  I even hung this picture up by my desk so that I never forget it.

Always remember this: if you’re having difficulty with something, chances are that somebody else is feeling the same – AND – it’s equally likely that another person is willing to help out.  So don’t be afraid to make misteaks or ask for help 🙂  We all do it, and we all grow from it.

Stay positive and have a wonderful weekend 🙂