What is neuromarketing?


As I was pondering ways to narrow down the topics I post about on this blog, I came across the term “neuromarketing” in a Google search.  Interestingly enough, I found that the term encompasses this idea that’s been running through my mind for the past few months that I couldn’t exactly put a name to.  Here’s a quick explanation:

According to Wikipedia, “neuromarketing is a new field of marketing research that studies consumers’ sensorimotor, cognitive, and affective response to marketing stimuli…to learn why consumers make the decisions they do, and what part of the brain is telling them to do it.”

Pretty cool, huh?  If you read my previous post about the four brain cues and logos, that’s the kind of stuff involved in neuromarketing.  How our brain reacts to visual stimuli has a big effect on how we feel about that thing we’re seeing.  And the more we can find out about our brain in this aspect, the more we will be able to improve how our messages through advertisements, for example, will be portrayed.  I also think that this next quote that I found in an article by Fast Company is super interesting to consider:

“neuromarketing is a science that’s based on the fact that 95% of all thoughts, emotions, and learning occur before we are ever aware of it, according to Roger Dooley, the author of Neuromarketing and Brainfluence.

If that’s the case, then designers need to be on the ball if they want to get their messages across to intended audiences efficiently.  I’d say that knowing a thing or two about neuromarketing, or again, how the brain process visual stimuli, would definitely increase the likelihood.